C3 Events Transforms Half of La Nesra into a High-Impact Winter Playground for MNP’s “Frozen Frequencies”

When creative vision meets a venue designed for true production flexibility, even half a space can deliver a full-scale experiential impact.

Last winter, C3 Events transformed half of La Nesra into an immersive holiday environment for MNP, delivering a one-of-a-kind corporate celebration themed Frozen Frequencies.

The result was a striking blend of energy, intimacy, and winter spectacle, proving that La Nesra’s adaptable infrastructure allows producers to scale environments precisely to their vision, without compromise.

A Holiday Experience Unlike Anything MNP Had Seen Before

Frozen Frequencies was conceived as a sensory-driven winter playground that captured the spirit of Montréal’s icy beauty while keeping guests warm, energized, and fully immersed. C3 delivered a dynamic mix of experiential activations, from live ice skating and ice carving installations to powerful music sets featuring top Montréal talent. The space pulsed with motion and sound, creating an atmosphere that encouraged exploration, engagement, and celebration throughout the night.

Intimacy Meets Grand Impact

One of the defining achievements of the event was C3’s ability to simultaneously create intimate networking zones and grand visual moments within a reduced footprint. Strategic lighting, thoughtful spatial zoning, and carefully placed content allowed guests to feel both personally connected and visually stimulated. La Nesra’s open-format architecture and clear sightlines made it possible to sculpt the environment with precision, preserving a sense of scale while maintaining warmth and approachability.

This balance between intimacy and impact is a key advantage for producers designing highly customized experiences, and a direct result of La Nesra’s flexible spatial design.

Infrastructure That Enables Creative Freedom

Frozen Frequencies fully leveraged La Nesra’s built-in production capabilities. The venue seamlessly supported projection, clean sound distribution, surface vinyling, and complex scenic treatments, giving C3 the freedom to layer the environment with depth and texture. Direct access through a 20-foot garage door enabled smooth load-in and load-out directly from the parking lot, allowing custom elements to move efficiently without operational bottlenecks.

This logistical advantage made it possible to introduce bespoke ice sculptures that integrated directly into the décor, complementing La Nesra’s included Laminam stone bars and reinforcing the frozen aesthetic, all while keeping guests comfortable indoors. The venue’s robust HVAC system maintained full heating throughout the evening, ensuring guests stayed energized and on the dance floor long into the night.

Culinary Design as Part of the Experience

La Nesra’s food and beverage team curated a menu that fully embodied the Frozen Frequencies theme, with each station styled to visual and experiential perfection. Presentation, atmosphere, and flavor worked together to reinforce the immersive environment, ensuring that every culinary touchpoint supported the overall narrative. No detail was overlooked, creating a cohesive sensory experience from arrival to last call.

A Space Built for Producers Who Push Boundaries

Frozen Frequencies is a powerful example of what becomes possible when producers operate inside a venue designed to support creative ambition rather than restrict it. La Nesra’s ability to scale up or down, accommodate complex A/V needs, and support seamless logistics allows creative teams to shape environments without compromise, delivering memorable, visceral experiences that leave lasting impact.

C3 Events delivered an unforgettable winter celebration for MNP, and La Nesra was proud to serve as the canvas that brought this bold creative vision to life.